New Employee Introduction: Renae Adelsberger
I still remember the day – well, not the time and date exactly – but the emotions and scenario. My father was on the back patio throwing water balloons at our roof. I walked outside to find out what was happening. He had filled them with bleach in an attempt to get the black mold stains off our roof. He thought it was brilliant; I thought he was crazy.
Little did I know, that moment in my dad’s history changed my family’s future. He decided to begin his own Roof and Exterior Cleaning company. I spent the rest of my teenage years in the middle of the business. My first job was to help pressure wash and seal decks and patios. On the weekends, I helped mom with paperwork. The business was central to our lives. Everyone had a role that we each learned to perform.
During these years, I fell in love with small businesses in the community. I learned firsthand how much of a family’s life is devoted to them. So when Kevin began tinkering with marketing for small businesses, I supported him. In the beginning, he worked for free food until, one night, I had to put my foot down and say, “no more Mexican restaurants! I can’t eat any more tacos!”
My career in the insurance world began, like most people’s, by chance. I stumbled into it after college. It provided an extremely reliable income source which we both appreciated during the first months of his business. Every day with commercial insurance was a new challenge filled with details and fine print. Details are my specialty. Kevin will tell you about the forest and I’ll start asking questions about the bark on the trees. We’ve always operated that way.
So I’m thrilled that our journey as a married couple has allowed us the opportunity to work closely as a team for Adelsberger Marketing. I am still keeping a foot in the insurance world, but on a much more limited number of hours each week. As Adelsberger Marketing continues its expansion, I am glad to step into a bigger role operating many of the behind-the-scenes details of running a business.
I graduated Union University with a Bachelor’s of English with an emphasis in Creative Writing. During my free time, I write Bible studies for students. So the transition to content creation is in line with my passion of writing. My goal is to relieve Kevin of much of the content creation, thus freeing up his time for the creative side of the marketing business.
At the beginning of our marriage, neither of us would have guessed that we would be running a marketing firm with a special emphasis on small businesses. I am grateful for the opportunity to serve our community and community members as they communicate with their customers. I’m a child of a small business owner and now the wife of one; I am excited to see how our passion for business will help yours!