It could be a lot of fun to work with a big brand. In this spot, Budweiser capitalized on a long-suffering franchise winning the world series. They released this video, before sunrise on the morning after the Cubs won.
Let’s just pause and think about that: They took video during the game and had the footage up in a fabulous spot the late late late the same night. This took a lot of planning and execution. This Google case study is a great breakdown of how Vayner Media was prepared to execute on this video.
The video garnered a lot of attention and unless you are a Cardinals or Indians fan, it will warm your heart! What a great brand association! Winning and warm feelings are great things to associate your brand with! Check out the video below and the case study here.
https://www.thinkwithgoogle.com/case-studies/budweiser-world-series-campaign.html?utm_medium=email-d&utm_source=weekly-insight&utm_team=twg-us&utm_campaign=20170116-twg-us-think-letter-weekly-insight-a2-OT-GM-CS&utm_content=Video-img&mkt_tok=eyJpIjoiTnpVME9EYzBaamhqWlRnMyIsInQiOiJ1ZjZqXC9cL3dvRjRWeUY1czlzcUtYaFhOdmtMWkVkZVdieXFBaHpGRzlqd3VhQjVlSDF3bVhVajVcL3E3K2I4aHgxQmljMmMzNnQ2M0UzKzZFcFRydElLTmFVNWc5eCtkaVlqa3k2QlBCbmdtRXRsR1J2SmdvSEhuOFpSc0xMVUtmOCJ9
