I just finished reading, Free Prize Inside by Seth Godin. One of the best thoughts in the book was something along these lines:[bctt tweet=”If you are going to build a car, don’t build a faster car, build the fastest car.”] If your restaurant is going to use their attractive waitstaff as a marketing tool, get super models or twins. Find the edge of what can be done and that makes you unique.
My edge craft is providing all the marketing services a small business needs in one place and at an affordable rate.
What is the edge you are crafting on?