Making Health Insurance Marketing Fun
While pursuing Faceboook I began to see these great pictures with little captions on them. They caught my attention. These United Healthcare has been running a great campaign called #CodeoftheDay. Health Insurance ads are very rarely funny or entertaining. United Healthcare has found a way to overcome this by finding some of the best official medical codes and combining them with a funny picture.
This campaign allows them to add some humor to the serious business of health insurance. It also allows them to have a post for just about every holiday and national trend. I would think the combination of codes and pictures could almost lead to an unlimited supply of pictures to meet every need. I could see uses for things like: MLB’s Opening Day, Halloween, Election Day, and various other things that social media brings to our attention, (Like Llama Drama)
This campaign goes to show that you can make almost any subject matter light hearted if it meets your brand image. I think similarly you could look at the Farmers “University of Farmers” campaign, though it is not as funny. Humor is great to inject into your ads if it fits your brand. Restaurants and Insurance can pull it off. Funeral homes can maybe pull it off, but therapists and mental health facilities should probably pass on humor.