Facebook gets less free.
Facebook is getting less free. I blogged about this previously but now Facebook is going to further push for paid ads. I am not sure how much further this can go but it may eventually get to where no one that likes your Facebook page unless you pay for the ad. It will become more comparable to TV. You may have TV commercial and people maybe a fan of your business but unless you pay the station your ad will not running!
Check out the Wall Street Journal article on Facebook restricting reach: New Facebook Rules will Sting Entrepreneurs.
So what do you do instead? Well don’t just stand there, build non rented marketing channels. Get permission from your fans to communicate to them. Try using email and I like to use MailChimp.