McDonald’s addressing its millennial problem?
While perusing the internet last week I came across a new online ad campaign from McDonald’s featuring Grant Imahara (formerly of Myth Busters). McDonald’s has hired Imahara to help “bust some byths”(ht-wd) about their products. This campaign is made up of videos of Grant Imahara and others visiting the factories where the McDonald’s food is made. The video below is an exploration of the sandwich that can only be described by the name McRib!
With this campaign McDonald’s is trying to take steps to recover it’s public image that was so degraded during the great pink slime scandal of the last 2000’s. I think their image is especially tarnished with Millennials. Millennials tend to care about the quality of their food and where it comes from. During a conversation at the CO last night it was pointed out that Chipotle restaurants have a great reputation with Millennials because they have their supply sourcing Millennial-proofed. They use organic and sustainable products which Millennials love. I think this ad campaign is specifically trying to overcome some of the distaste that Millennials have for McDonald’s. What do you think?