First Impressions happen fast.
Another great resource for marketers is Marketing Charts. Marketing Charts is a free email service that shares some of the latest and greatest data about marketing.
First impressions happen fast. Sometimes before you even start the interaction (HT Art of Manliness: How to Enter a Room Like a Boss) These stats help me think about two things: 1. The first interaction with your product matters (duh) 2.What comes before that interaction.
1. Obviously if you mess up the initial interaction: the first meeting, the first plate of food, the first presentation, the first printing, the rest of the relationship is going to suffer.
2. I think to make such a strong connection so quickly there are often going to be some preliminary things happening:
1. Word of Mouth/Reputation: Your reputation sets the stage for your entrance to the party/meeting/point of first contact. Keep an eye on your online reviews and know what people say about you. When I go to a restaurant and I have read online that their service is slow, I am keeping a special eye out for it. Pay attention to and fix your weaknesses. Someone who is primed to be a critic becomes a fan to defend your reputation quickly.
2. Branding/Appearance: When you enter a place, the place will help set your perception of the interaction that is about to happen. It is the same thing with the brand personality that you put out into the community, if you use the average Joe persona people might be taken back by a $30 steak on the menu. Use your branding to help set the stage for your first interaction with a customer.
Think through the whole interaction, even try to imagine the part you are not privy to. Use the tools you have to set up the first interaction with your brand to be successful so that you grow rabid fans quickly. Now I wonder what we could accomplish with some rabid fans?